Lance Ulanoff is Chief Correspondent and Editor-at-Large of Mashable. Lance acts as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helps develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.