Kendra Novick

/Kendra Novick
Kendra Novick
Director of Business Development - Mainstream
Standard Innovation


Kendra Novick leads Mainstream Business Development for Standard Innovation® Corporation, makers of the We-Vibe® family of products. She is responsible for establishing new partnerships and channels in the North American mainstream retail market.

Kendra holds 20 years of experience in the retail industry. In addition to a number of management positions in retail and sales, she is also an accomplished entrepreneur: In 2001, Kendra founded Wicking J. Sleepwear, which was the first moisture-wicking sleepwear company in the US. As the President and Owner of Wicking J. Sleepwear, Kendra researched, launched and managed this very successful retail venture that capitalized on a market gap.

Kendra has appeared on national and local media outlets, including “Good Morning America” and “The View,” and is a veteran to the event and conference speaking circuit.

Kendra holds a BA in History from Saint Mary’s College of California.