As the mom of four boys and CEO of her household, Joanne Lang was organized; she just wanted to spend less time getting that way. As an SAP executive specializing in cloud computing, Joanne saw how this technology allowed businesses to gain new levels of efficiency and she began considering how families could realize these same benefits. Then, one of her boys had a medical emergency and stopped breathing on the way to the hospital. She had her phone but was unable to answer the paramedic’s questions because all the information was at home and no one was there to get it for her. This experience prompted her to develop AboutOne – an online family management system that not only replaces the file cabinets, notebooks, and various tools that people use to store household information, but also saves time by automatically organizing that information so it’s useful and readily available.