Fred Howard serves as Vice President of Marketing for KingsIsle Entertainment and oversees marketing initiatives for the hit online game Wizard101. Over the last three years, Wizard101 has become one of the leading online games for families. Today, the game serves a multigenerational audience of more than 20 million registered players.
Prior to joining KingsIsle, Fred served as Vice President of Marketing for Hoover’s, Inc., D&B’s online business division. In his leadership role he and his team were responsible for all marketing initiatives including customer acquisition and retention, traffic generation, product marketing, pricing, and on and offline merchandising. From 2001 until 2005, Fred worked in Dell’s consumer marketing organization and held positions driving customer retention, as well as managing the P&L for Dell’s consumer services business and its 6 billion dollar consumer desktop business. Prior to joining Dell, Fred spent five years in the financial services business.