Dr. J. Alison Bryant founded PlayScience in 2010 to fulfill an industry need for a firm that could help companies and organizations create better, more innovative, and more positively impactful media and technology. She also runs PlayLab, a physical and virtual research space designed for innovative product development, especially for kids and families. She was formerly the Senior Research Director of Digital Research & Strategy for the Nickelodeon/MTV Networks Kids & Family Group, where she led Nick’s efforts to understand the digital lives of consumers, conducting research on a variety of platforms: online, console and handheld gaming, interactive television, and mobile among them. Prior to Nickelodeon, she was an assistant professor of communication at Indiana University. Dr. Bryant has published three edited books – The Children’s Television Community, Television and the American Family (2nd Ed), and Service-Learning in the University Classroom – and over 30 research articles and chapters.