VanderWaal’s more than 25 years of industry experience includes spearheading marketing strategies for such top brands such as Sprint, Hallmark, Maytag, Jenn-Air and Amana in addition to performing numerous roles within LG Electronics USA.

After joining the company in 2007, VanderWaal led LG’s award-winning U.S. in-store marketing initiatives for both the Home Entertainment and Home Appliance divisions for five years. Beginning in May 2012, VanderWaal served as the head of brand marketing for LG’s U.S. Home Appliance division with broadened responsibilities for LG’s U.S. Home Entertainment division added in early 2014.