Björn Jeffery is the CEO and co-founder of Toca Boca, a play studio that makes digital toys for touchscreen devices. Since 2011, they have released fifteen products that was sold in over 130 countries worldwide, and downloads of 19 million in November 2012. Toca Boca is a part of The Bonnier Group, one of Europe’s largest media groups with interests in books, newspapers, magazines, television, internet and film. In 2011, Bonnier had net sales of over 3 billion euro.
Previously, he was Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Previous employers include being CEO of the strategic web agency Good Old, founding Manolo.se, and working with online journalism for kids and young adults at the Swedish daily Göteborgs-Posten and SVT – Swedish National Television.