Beth Marcus is the founder & CEO of Playrific. Playrific has developed a platform that builds engaging apps for kids with IP from child-oriented family brands. Recently Playrific developed Gazintu™, the first controller technology that uses toys to lets kids feel & play with mobile apps. Multiple kids can share their creativity & use their imagination with one mobile device & numerous Gazintu enabled toys.
Marcus sold her first company, EXOS, creator of the SideWinder force-feedback joystick, to Microsoft. More than 10 million units have been sold. Marcus also founded four other companies including Zeemote, where she led cross-functional efforts to deliver wireless controller products for mobile devices.
She holds over 30 technology patents, is widely-published and is a recognized expert in human interface and control. As founder, investor, or advisor, she has helped guide more than 25 start-ups in a variety of industries to success, including LeapFrog, Smrtguard and HTMedical.
Beth holds a Master of Science (SM) and a Bachelor of Science (SB) in Mechanical Engineering from MIT & has served as a faculty member in their Mechanical Engineering department. She received a PhD in Biomechanics from the Imperial College, London, where she was a Marshall Scholar.