Hatch Baby CEO Ann Crady Weiss is an experienced entrepreneur with deep roots in the parenting space. Ann previously founded Maya’s Mom, a social networking site for mothers that was acquired by Johnson & Johnson. She was an executive in the Search and Marketplace division of Yahoo! and also served as the SVP of Consumer Experience for BabyCenter, which reaches 85% of new and expectant parents in the U.S. and 40 million worldwide. She met her husband and Hatch Baby co-founder, Dave Weiss, at BabyCenter where, between the two of them, they ran product, engineering, editorial, design, community and marketing teams.