2017 Recap 2017-07-13T05:54:25+00:00

Kids Go Screenless, Families Go for IoT: Recap 2017

Companionable robots, AI based toys, AR in everything from bedsheets to books, and kits that taught coding through play dominated the conference at this year’s [email protected] Summit. Plus, the data shows that this generation of digital kids calls for a new kind of digital literacy.

For families, tech reached a new pinnacle, or the next hurdle (depending on the glass half full or empty). It’s all about a connected Internet of Things, where coffee pots talk to light switches and cars talk to thermostats. Our conference looked at super-hacks parents could use to make life more manageable and wearables they can use to make tech less “in your face”. If you want a hoot, listen to David Pogue’s rant on all things IoT. And if it’s charm you’re looking for, make sure to listen to Randi Zuckerberg’s new take on parenting gen z style.

2017 SUMMIT VIDEOS

2017 HIGHLIGHTS

ROBO-TAKEOVER? NOT JUST YET.

We opened the show with AvatarMinds’ iPals, but got a little perturbed when iPal decided it was time for a robot takeover. Have a look and a laugh.

CAN THE TOY INDUSTRY BE SAVED?

Kimberly Mosley, president of ASTRA (the American Specialty Toy Retailers Association) gathered a group of manufactures and independent toy store owners to look at how their own “magic sauce” plus technology could help them stay competitive.

Where is the right place to sell them? I’m not yet sure that consumers know. Searching on Amazon for ‘toys’ brings up a million things. We’re trying to find out where to meet the consumers —Matt MacBeth, Co-founder, Edwin the Duck

ROBOTS AS COMPANIONS

Dino’s brain is powered by IBM Watson, Edwin the Duck and his friends Ellie and Louis are Bluetooth bathtub pals with personality, and iPal is being used as a playmate in places like the San Francisco Airport.

We want kids to create fun for themselves through silly childlike accessible knowledge —Don Coolidge, CEO, Elemental Path

We wanted to take what we have built for kids to the elder generation —John Ostrem, CEO and Co-Founder, iPal

IS CODING AS IMPORTANT AS WE THINK IT IS?

You betcha. Davin Sufer and Vikas Gupta state their case.

Every child will learn to code in the information age! We have found programing robots is a fun way to teach the necessary language —Vikas Gupta, Co-founder, Wonder Workshop

One of the challenges is how to get product into people’s hands. Working with recognizable characters is making it easier. That’s why we partnered with Sesame Workshop on Elmoji —Davin Suffer, Chief Tech Officer, WowWee

WHAT IS EMOTIONAL SCHEDULING?

Kids are best served when we create products that fit into their emotional lives, organized around their daily routines, family structures, and local cultures —David Kleeman, SVP of Global Trends, Dubit

Amazon’s Free Time, provides “kid led discovery” and Square Panda’s “approach to early literacy” reinforce the the Dubit data.

AUGMENTED REALITY BRINGS KIDS WORLDS TO LIFE

Tilt’s SpinTales adds immersive AR to comforters and rugs, transforming bedtime into interactive storytime. The circular screen on YoungZone’s MAGNEO lets kids study the world up close and personal.

It’s great to see a kids reaction to a rug that is coming alive —Mili John Tharakan, Technology Director, Tilt

A circular UI isn’t easy to build, but it makes it easy for a child to explore the world of augmented reality —Jian Ming Xiong, CEO, Young Zone

WHY POKÉMON GO SMASHED RECORDS  

It wasn’t just for traditional Pokémon fanboys, Pokémon Go proved that a mobile game could get people of all ages up and moving hunting for Wartoles and Squirtles.

Niantic’s mission is to provide adventures on foot with others. The real world social element offered compelling, sticky behavior. It created a bigger addressable market with intergenerational play and broader appeal —Archit Bhargava, Product Marketing Lead, Niantic

Within 90 days Niantic earned 600 million revenue from in app purchases, the most successful mobile game launch ever —Dean Takashi, Lead Writer for Games Beat, Venture Beat

KIDS MEDIA NEEDS SOME TECH SAVVY 

Randi Zuckerberg shared Dot, her new animated television series. In partnership with The Jim Henson Company and NBC, the series revolves around a young tech-savvy girl who uses STEM creatively and ambitiously to solve problems in her community. Plus, it won’t make parent’s scream “turn that thing off.” They’ll be watching too.

I’ve got to help children develop exciting positive relationships with tech and help parents overcome the fear —Randi Zuckerberg, Executive Producer, DOT on Sprout

KIDS AND PRIVACY

In a world where the more you divulge to the online world the better it can serve you, what happens to kids? Has the tech industry ignored them because of privacy issues?

We want to protect kids and their best interests but also support the kids industry that needs to generate revenue. This is an open forum for taking suggestions on how to provide Personal Identifiable Information (Pii) to offer kids better experiences without jeopardizing them. Send us your thoughts at [email protected] —Robin Raskin, Founder, Living In Digital Times

As an industry we have forced kids underground with products like Snapchat, Instagram, Facebook. We can’t protect them or service them properly because we don’t know who they are this is one of the unintended consequences —Catherine Teitelbaum

THE WORLD ACCORDING TO POGUE  

David Pogue gave us A.R.C.H.I.V.E., a simple acronym for CES 2017 trends. Alexa, Robots, Cars, Health Wearables, IoT, Virtual Reality and Everything Else.

Amazon has solved the biggest problem with the Internet of Things with voice control. You can tell Alexa to start the washing machine without having to pull out your phone and tapping an app —David Pogue, Tech Critic for Yahoo Finance and recurring host on PBS’s NOVA 

LIFE HACKS FOR MILLENNIAL MOMS

Parents have grown up with tech, and they know what they like. They’re always on the lookout for new tech that’ll work for them. Maria Bailey, CEO of BSM Media, foremost authority on marketing to moms, especially millennial moms, asked her panelists for their sage advice.

Family members are not IT professionals, Seagate, and Amazon partnered to bring the cloud to them in a physical way —Tim Bucher, SVP Consumer Group, Seagate

Making the most of the car that they have, augmenting it and making it last as long as possible is what this gen of car buyers wants. We don’t think you should have to buy a new car to be safe —Bryson Gardner, Co-Founder, Pearl Auto

We provided a way to seamlessly merge convenience and security, and that means productivity —Darren Guccione, CEO & Co-founder, Keeper Security

You should mentor kids rather than monitor kids in the digital world. Empower the little hackers to be your geek squad —Devorah Heitner, Screenwise Author

THE INTERNET OF THINGS MEETS FAMILY LIFE  

Avram Piltch, Laptop Magazine editor and dad extraordinaire, says the Internet of Things needs some sorting out, but it’s going to help lots of parents. His panel showcased some of the newest IoT devices.

There are 3 magical moment in a guys life 1) marrying your best friend, 2) birth of your kids and 3) having technology work the first time you set it up. It’s beautiful to see the systems provision themselves and integrating right out of the box —Bill Lee, Vice President & General Manager, Smart Home Product Marketing, Samsung Electronics America

We are in the Voice Business, and we want to provide consumers choice to use their phone, video or voice when interacting with their connected home and security systems —Dan Herscovici, Senior Vice President and General Manager of Xfinity Home, Comcast

Our goal is to change and improve health utilizing AI as a tool —Thomas Serval , CEO, Kolibree

We are in a revolution of computing, what Amazon is doing is creating ubiquitous computing and we believe that the computers will keep track of all our stuff with in the next 5 years —Chris Herbert, CEO, TrackR

WEARABLES AND THE FAMILY  

Jenna Blaha, Marie Claire’s Tech and Fashion editor showed us a world where the family wears its tech.

We are a platform that has kids moving. Now we are taking it to an elder population as preventative care. Grandparents can get up and moving too —Akinori Takahagi, CEO, Moff

Instilling healthy habits and community lifestyle is mission critical. We like to think of people as measuring “play and fun” not just steps —Coleman Green, Co-founder, Sqord

Safety can be a service. Just like the STAPLES Red Button you just push for assistance, we like to think we’re bringing push-button safety to kids and parents when faced with an uncomfortable situation —David Binoit, Co-founder, Wearsafe

We are the non-technical wearable providing a wearable method to the tech madness from everything from a computer to a drone! —Scott Jordan, Founder, SCOTTeVEST

FamilyTECH TV

@AndreaSmith and @AmyOztan moderated this year’s series of charming and informative interviews with the some of the coolest family and kids tech people on the market. Don’t miss a thing.

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Talking ‘Bout Blogger Generation

Our Blogger Breakfast series hosted by @AndreaSmith introduced CES’s topic pool of bloggers to the latest technologies from Philips and Lenovo.  These small group gatherings provide a way for tastemakers and product makers to bond over cool products.  Philips showed off their digital parenting platform and oral hygiene products.  Lenovo showcased their latest VR and AR enhancements plus their Digital Assistant

THE KAPi CLASS OF 2017

The Kids at Play Interactive (KAPi ) awards are given to the best children’s media and technologies yearly. Highlights included an opening dance number from Smart Gurlz Robot dolls and live music from Edwin the Duck’s Band, The Wingmen. For the full recap visit http://kapiawards.com

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